Massive was born of a single purpose: to bring emotion back to advertising. Because the love is gone. And love is what makes people loyal to your brand. But first you must get them to buy your product. To do that, you need to appeal to other emotional triggers: happiness, curiosity, humor, compassion, fear...every feeling held in every corner of our heads, and our hearts.
And that's exactly what's missing from today's ads—heart. Now agencies are trying to make advertising a science. Combine some planning with accounts services, add a media mix to the mix, a few drops of PR and hold it over the Bunsen burner of digital and BOOM there's your message. Well, boom has blown up in the industry's face. Because no one ever remembers a great ad's strategy. Or how the client was serviced. Or on what channel they saw it. Or what search engine they were using. They remember how the ad made them feel. They remember the emotion. The laugh. The gasp. The tear. And ultimately, the love. They remember what was born of the most important part of advertising—the creative.
Massive is here to deliver the creative. Creative conceived from big-brained, barrel-chested thinking.
So brace yourself. Take a deep breath and get ready to push. This baby's happening now.